An engineering operation
disguised as a supply partner.
Proprietary systems powering billions of impressions monthly. Every layer built in-house.
What we do
We built the infrastructure everyone else leases.
Most supply partners run on third-party tools and spreadsheets. HEYO runs on a fully proprietary stack — delivering high-quality, high-intent traffic at scale. Every critical system engineered internally, by operators native to the platforms.
The story
Four eras. One throughline.
Each era sharpened the thesis.
Social Media Network
An Instagram account network grown organically and through acquisitions to a peak collective reach of over a billion. Pioneered one of the earliest forms of paid social promotions — before the industry had a playbook for it.
Social Media Marketing
Brands wanted to reach social audiences but weren't native to the platforms — HEYO was. That gap became the business. Evolved into full social media management for corporate clients, scaling to mid-eight figure annual revenue.
Influencer Marketing & Agency
As TikTok emerged, HEYO built infrastructure for influencer marketing at scale. A self-serve platform let brands launch campaigns and incentivize creators naturally — internal tooling drove measurable reductions in campaign costs and coordination overhead.
Supply Partner & Performance Media
Relaunched with an engineering-first thesis: traffic quality, compliance, and scale. After acquiring an existing operation, the entire technical stack was rebuilt from scratch — borrowing principles from quantitative finance and generative AI. Pure performance, powered by proprietary systems.
2014–2018
2018–2020
2020–2021
2023–Present
How we're built
The stack behind the scale.
Bot Filtering & Traffic Quality
Traffic quality isn't a metric we monitor — it's infrastructure we own. Proprietary detection and filtering on every impression.
AI Campaign Automation
Generative AI handles copy, configuration, compliance, and launch. Hundreds of campaigns deployed in seconds.
Portfolio Optimization
Campaigns treated as a portfolio, not a to-do list. Risk-adjusted weighting, drawdown limits, and volatility-based scaling.
Opportunity Detection
Large-scale crawling across search trends, keyword economics, and platform dynamics. Velocity detection surfaces opportunities before they saturate.
Monthly Impressions
Proprietary Stack
Feed Partners
The edge
“Where others optimize campaigns, we optimize the system that runs them.”
When you own the full stack, optimization compounds at every layer. That’s the difference between tuning campaigns and tuning the engine beneath them — from opportunity detection through impression delivery.
Every layer — crawling, filtering, optimization, deployment — is proprietary code. No vendor lock-in, no inherited limitations.
Campaigns treated as return-generating assets. Capital allocated via risk-adjusted weighting, not campaign-by-campaign guesswork.
Bot filtering and traffic quality are foundational systems, not afterthoughts. Compliance monitoring runs on every impression.
Infrastructure adapts to platform and policy changes proactively. Systems adjust before shifts become problems.
Founder
Arya Alikhani
Founder
Built an Instagram network that reached over a billion people — starting at 14. Went on to serve as CTO at Fast, a venture-backed checkout company, and consulted for Red Bull Racing on F1 race strategy. Over a decade of building high-performance systems at the intersection of media, engineering, and scale.
HEYO is the distillation of all of it.
Get in touch
The infrastructure is ready.
Built for long-term partnerships — whether you're a feed partner, advertiser, or operator.